Lately I have been designing a lot of e-mail marketing materials and thought I would share some tips to designing an effective e-newsletter and/or e-announcement. I pared them down to six quick tips you can use right away.
Tip 1: Remember your audience. Always keep your audience in mind when designing and building your e-newsletter or e-announcement. For example: what colors and images should you use, how should the copy sound, how will this be mostly viewed (on a phone or on a computer).
Tip 2: Keep it clean. Keep your design clean and simple, you don't want to make it too busy and overwhelm the reader. Break up your information to make it easier to read and view. One way to do this is to divide the space, maybe use a multi-column layout over a one-column layout.
Tip 3: Pull your audience in with headlines and great copy. Write concise but attention grabbing headline(s) with to-the-point body copy. Guide your viewer with bolded, colored, or a different font for your headlines. In an e-announcement, pull out pieces of your body copy to be highlighted in some way by bolding, italicizing, colors, etc.
